Skip to content


It all started in 2009, in California, with a mom, her three kids, some mushy blueberries and one genius idea. Founder Melissa Kieling set out to answer a simple question: why can't the bag BE the icepack? It would not only simplify the lunch making process but reduce a lot of unnecessary waste. With the help of her shower curtain, some safety pins, four icepacks, and some pleading with her dry cleaner, the first FREEZABLE PackIt prototype was born, and they haven’t looked back.

PackIt is a foldable, freezable bag that keeps food and drinks cool anywhere. Freezable gel is built into the walls of the bag so there’s no need for extra ice packs to keep items cool. PackIt is made from food-safe, non-toxic poly canvas and waterproof EVA. All materials are PVC-free, BPA-free, phthalate-free, and lead-free.